Can Performance Art Win Over a New Generation of Collectors?
In an Artnet News article titled “Can Performance Art Win Over a New Generation of Collectors?”, the publication reports that performance art has been commercially sellable for decades but is being newly positioned by galleries for Gen Z buyers. The piece focuses on how galleries package, document, and sell performance-based works to make them legible as collectible assets. It argues that shifting collector demographics are prompting renewed market attention to performance art.
From This Briefing
This story was covered in Driftwood Beasts and the Collector Temptation