Philadelphia Museum of Art Walks Back Controversial Rebranding
The Philadelphia Museum of Art reversed a controversial rebranding after public criticism of changes to its name and identity. The museum’s CEO acknowledged that “changing the name for no obvious reason” was a mistake, according to Artnet News. The rollback restores the institution’s previous branding approach while signaling a shift away from the earlier renaming effort.
From This Briefing
This story was covered in Record Sales, Gulf Ambitions, and Museum Reckonings